We Dedicate This Post to our Friend Beverly Hoffmann
Last year, Abbott Press a division of Writer’s Digest published Beverly’s book “Cradled Dreams”. To learn more about Beverly and her book, follow the link to her Website found in the left column under the heading “Artists”.
From the beginning , we knew self-publishing was the way for us but knew little of the process. We learned by spending a tremendous amount of time on research, study, decision-making and execution.
What are the pros and cons of an online publisher, a traditional printer, of printing on a digital copier or a printing press? What is the sales price of the book? How do you obtain a copyright, an ISBN, a bar code? What is the meaning of recto, verso, frontispiece, bastard title, blind folios? What about the book cover? How do you design the front cover, what information is on the spine, on the back cover? What are the differences between a foreword, preface, and Introduction? The internet provided most answers.
Acquiring knowledge is important as is the support of others. A number of people provided materials, and technical assistance in the form of advice and professional services:
Poetry and writings:
Whitney R. Bishoff
Mary Jo Langford
Kettly P. Mars
Mayor Betty Ann Matthies
Lynn E. Pfullmann
Evelyn F. Streng
Rosemary Conte Martin
During the final stage of the publishing process, Gretchen Stankey brought to the book critical artistic and technical skills in layout, design, and desktop publishing. Mark Mayfield of Litho Press, Inc. of San Antonio gave us guidance on printing options and preparing the photographs and files for printing. Finally, the book was printed on a $3M Heidelberg four-color printing press.
Then comes distribution, but we shall leave that for another post.
Thank you Beverly for asking “I noticed you as publisher. How did you do that?”